"Todo Pasa" is a Spanish phrase that translates to "Everything Passes". The phrase is commonly used as a reminder that no matter how challenging life may be, all things eventually come to an end. This phrase encourages all to also appreciate the good times in life as well because they too will pass. The concept of "Todo Pasa" is related to the Stoic philosophy that emphasizes the significance of accepting things that are beyond our control and focusing on the present moment; “The experience between life and death”.

Building on this concept, Todo Pasa as a brand aims to tell the story of a Modern Western through quality designed apparel, accessories, and home goods. The brand combines elements of the past and the future, creating designs that are both timeless and forward thinking. Drawing inspiration from a sense of rugged individualism, a reverence for nature and the natural world, and the belief in the power of human resilience.